The relationship between ethnology and museology on the example of the exhibition "Fashion and Clothing in Zagreb in the 1960s"

Rad se bavi odnosom muzeologije i etnologije na primjeru istraživanja i prezentacije autorskih dionica Svijet – jugoslavenska ženska revija i Manekenstvo u okviru izložbe Moda i odijevanje u Zagrebu 1960-i godina. Muzeologija kao opća znanstvena disciplina razvija se u dva znanstvena smjera koja počivaju na predmetima kulturne baštine i muzeološkim funkcijama. Hermeneutički aspekt muzeologije stvara se u interakciji s temeljnim znanstvenim disciplinama, koje stvaraju spoznaje i interpretacije o odnosu čovjeka prema njegovoj okolina, a izražava se pojmom muzealnost. Kulturne poruke s predmeta baštine poopćavaju se muzejskom izložbom koja predstavlja kulminaciju muzeoloških funkcija. Na primjeru istraživanja i prezentacije autorskih dionica, u radu se prikazuju etnološki pristupi u oblikovanju i realizaciji jednog dijela kustoske koncepcije. Ti pristupi ukazuje na horizontalne aspekte muzeološkog istraživanja, vertikalne, to jest ekskluzivne aspekte kulturne memorije te objašnjavaju odnose i razlike. Rad problematizira muzealizaciju, propituje metodološke pristupe, njihovu funkciju i korisnost u procesu istraživanja i prezentaciji tema na izložbi.The paper discusses the relationship between museology and ethnology on the example of the research and presentation of thematic sections Svijet, Yugoslav women's magazine, and Modeling within the exhibition Fashion and Clothing in Zagreb in the 1960s. Museology as a general academic discipline is developing in two directions based on cultural heritage objects and museological functions. The hermeneutic aspect of museology, described as museality, is created in interaction with the basic academic disciplines which produce knowledge and interpretations of the relationship between man and his environment. Cultural messages of heritage objects are generalized through the museum exhibition, which represents the culmination of museological functions. Analysing the research and presentation of the thematic sections of the exhibition, this paper presents the ethnological approaches in the design and implementation of a part of the curatorial concept. These approaches point to the horizontal aspects of museological research, the vertical, i.e. exclusive aspects of cultural memory, and explain their relationships and differences. The paper problematizes musealization, examines methodological approaches, their function and usefulness in the process of research and presentation of topics at the exhibition